Badoo founder launched competitor Clubhouse in Russia

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2021: Start in Russia

At the end of February 2021, Andrei Andreev, the founder of the dating site Badoo, officially launched the Stereo audio broadcasting service in Russia , which is similar to the rapidly gaining popularity of the Clubhouse social network.

Users of the service, as well as in the Clubhouse, can broadcast audio broadcasts in real time. However, in Stereo, you can also record conversations and receive donations from listeners.

I thought that audio space is perhaps the only market where no one has tried anything today, where there is no competition and absolutely unlimited scale. I understood that in this market I was not going to compete with someone, and to move someone from their already familiar positions, ”Andreev told Forbes magazine .

The founder of Badoo has launched a competitor to Clubhouse in Russia - the Stereo application

According to Andreev, Stereo will provide creators with the opportunity to monetize content in the form of paid streams or donations. And in the next couple of months, Stereo will begin to deduct a commission as an infrastructure fee it provides content creators to make money.

The entrepreneur said that by February 2021, Stereo has over a million users on iOS and the same number on Android . The app's audience is growing by more than 50 thousand people every day.

Andreev said that he has no financial partners in this business, only a team.

After the deal with Blackstone [sale of a stake in MagicLab to the American Blackstone fund in November 2019 - approx. TAdviser] I don't have a question of financing, and I now assess Stereo as a project that can grow several times larger than the previous business, ”says Andreev. ^[1] ^[2]

2020: Start of application development

Stereo founder Andrei Andreev, in a conversation with Forbes, said that the development of the service began in February 2020 - three months after the marketing research. The app was launched in Los Angeles in August 2020. The first users of Stereo were comedians from Los Angeles.